This Wednesday afternoon while my boys were in gymnastics (as is the case with every Wednesday while my boys are in gymnastics) I popped into Target for a quick look-sie. When I walked in the front door I noticed that the in-store Starbucks they’d been building out since this summer was nearing completion, and upon further investigation I discovered that they were scheduled to open the Starbucks this upcoming Monday.
I snapped a photo of the storefront and posted it to a neighborhood Facebook group, and what happened next was totally unexpected. Within a few hours over 300 people had reacted to my (unexpectedly controversial) post:
Dozens of people also left comments. The comments ranged from “Why do we need yet another Starbucks in this town?” (Answer: Because Seattle) to “Ermahgahd it’s finally happening!” (Because coffee). As I read through the mostly-comical comments, though, I noticed something: nearly every comment that extolled the virtues of the new Target Starbucks was left by (based on their profile pictures) young moms like myself.
The people who were excited about the Target Starbucks–the ones who were rejoicing with their red shopping carts along with me–were almost exclusively women with children in tow. And then I realized something: Target Starbucks speaks the love language of moms.
The reason moms across my town are rejoicing right now is because Target Starbucks fills a void that moms have. And I’m not talking about coffee. Heck, I don’t even drink coffee, and I’m dancing in the streets. No: Target Starbucks meets a need that moms have, and it meets it well. It provides caffeine and comfort at our favorite store. It’s the perfect combination.
Moms are busy. They are overwhelmed. They are crunched for time. This is a fact. And when your life is so full, having something as simple as a hot beverage available at the store you already find yourself in can be life-changing. Holding that warm cup while you wander through aisles of household goods and pantry essentials can feel like a vacation. For some of us moms this is the only vacation we will have for the foreseeable future, and we’ll take it. For those 20 minutes you can step outside the regular hectic-ness of life and stop to smell the coffee beans. It is a breath of fresh air.
You see, Target Starbucks is about so much more than making available an over-priced, over-sugared drink while you shop. It’s about offering actual love, peace and joy. So, Target Starbucks, thank you for being there for me when I need you the most.
Thank you, Target Starbucks, for providing the mid-day caffeine I need to make it through the carpool line and homework and dinner and baths and tooth-brushing wrangles and endless bedtime stories.
Thank you, Target Starbucks, for making my simple shopping trip into a coffee date (even if it’s only a coffee date with myself while I browse Hearth & Hand).
Thank you, Target Starbucks, for offering something delicious and exciting (Hello, Unicorn Frappuccino!) while I pick up diapers and bananas on my way home from swim lessons.
Thank you, Target Starbucks, for consistently changing your cups to match the seasons so I can loosely track the months of the year (You know I need the help. I have totally lost track of years now and I still put down the wrong year every time I write a check).
Thank you, Target Starbucks, for providing the pick-me-up I need at a place where I’m already going so I don’t have to make two stops with three children who are already cranky and mostly uncooperative. Goodness knows I’d be good at herding cats by now.
Thank you, Target Starbucks, for making my favorite store even more favorite-er.
Moms Everywhere (Especially moms here. We’re really excited you’re finally here!)